# 2. USE OF PERSONAL INFORMATION

We use your personal information in the following ways:

* To enable access and use of the Services
* To provide and deliver products and services you request
* To send information, including confirmations, technical notices, updates, security alerts, and support and administrative messages
* To comply with the law and respond to legal requests and processes
* To communicate with you about promotions, events, and other news about our products and services and those of our partners
* To optimize our platform and improve your user experience by operating, maintaining, and enhancing our Services
* To conduct research and analysis to better understand user behavior and preferences
* To personalize content and experiences based on your preferences and interactions with our Services
* To develop and display targeted advertising tailored to your interests
* To facilitate transactions and payments
* To detect, prevent, and address technical issues